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“Having the exclusive right to use Dipetane treated fuels in Northern Ireland gives us a Unique Selling Proposition, an edge that is extremely rare in the oil industry and one which we are very careful to guard."
R. Reihill | case study: domestic
KELLY FUELS - MARKET LEADER IN NORTHERN IRELAND
Kelly Fuels is the exclusive distributor for Dipetane treated heating fuel in Northern Ireland. The Dipetane enhanced product is sold under the brand name "Cleanburn". For some years now Kelly Fuels have been supplying thousands of Ulster homes with Cleanburn home heating oil.
Kelly's Cleanburn burns cleaner than ordinary home heating oil, thus boiler servicing is reduced to a minimum. Because it burns cleaner, Cleanburn is more economical than any other heating oil, up to 13% less fuel consumption. |

Today, more and more people are switching to Cleanburn as they recognise its benefits. Developed in Northern Ireland, Cleanburn is a significant leap forward in fuel technology. Kellys take ordinary home heating oil and treat it with Dipetane, which releases the full energy potential of the fuel with obvious benefits to customers.