![]() | case study: retail
DIPETANE MAKES FILLING UP MORE ATTRACTIVE
Recent trends in customer fuels proposition show that fuel retailers need to offer alternatives to regular fuels in order to maintain customer loyalty. Fuel retailers using Dipetane, can now offer their customers premium green and cost-saving diesel, bio-diesel or unleaded. ![]() In the past these premium fuels where only available from the major oil companies at significantly higher retail prices and with marginal benefits for the end user. Experience has shown that marketed correctly not only is there a good uptake of Dipetane premium product but also that overall sales can go up due to word of mouth publicity about a product that really works. Dipetane can now be distributed on a whole-sale basis in the Benelux, Germany and France directly to fuel depots and storage facilities where it can be blended with traditional petrols and diesels to create individually branded premiums for independent fuel retailers. By bringing Dipetane to the forecourts, customers now have a choice: regular or more miles per gallon whilst reducing exhaust emissions. Your customers know best. |


